Bay of Naples
Baia di Napoli is a destination marketing project, aimed to promote Naples image and activities and Bay of Naples district as tourist destination connected to the resources and the fascination of the sea.
The Baia di Napoli district is a combination of cultural, emotional, landscape, anthropological items, aimed at the development of the great material and immaterial territorial heritage.
The project is based on the creation of a network of operators that can act in a coordinate and continuous way on the sea resource and landscape and artistic-architectural beauties.
Thanks to a system of attractions organized by theme in different itineraries, the tourist-traveler is in the centre of a experience path that goes from Flegrean area to Gaiola, from Posillipo to Granili, from gulf islands to Vesuvius and Ercolano, from Naples waterfront to Stabia’s one through monuments, museums, natural parks, landscape and urban works.
An interconnected attractions set to let the tourists know, with an exciting experience, spectacular beauties, gastronomic and cultural tradition of the Bay of Naples.
The means of Baia di Napoli district allows to organize a particular offer of tourist destination that, through activities and specific course of action, will bring to a higher qualification of tourist offer, and, consequently, to a potential increase of supply (incoming); to an increase of tourism services and opportunities; to the rationalization of sea transport system; to a larger community responsible conscience towards the resource sea; to a better distribution and increase of the flows of consumers and tourists in the area during the whole year; to a potential increase of the tourists average permanence in the area; to produce positive awareness about the city of Naples.
For this reason, the construction of Baia di Napoli tourist-cultural district is a job of great dedication and great satisfactions.
The actual platform is only the base for a further evolution of a complex project, tense to the exploration of new possible runs for the tourism of quality, finalized to the incoming of flows of Italian and foreign visitors in search of new cultural experiences.
A new tourist offer, result of Experience Design, of the construction of travel experiences calibrated on an emotional and suggestive perspective for the tourist.
Download Project PowerPoint Italia Version 
|
